Prof. Elisa Chan is an Assistant Professor in the School of Hotel and Tourism Management and the Associate Director of the Center for Hospitality and Real Estate Research at The Chinese University of Hong Kong (CUHK) Business School. She has experience teaching hospitality and real estate marketing in undergraduate, master’s, and PhD programs. She also conducted executive trainings for Nespresso (Switzerland), Beijing Tourism Group (China), and Terme e Grandi Alberghi Sirmion (Italy). Moreover, she worked on various research and capstone projects with Moncierge (US), Statler Hotel (US), STR Global (US), HSMAI (US), Caran d’ache (Switzerland), Royal Savoy Hotels (Switzerland), Hilton Worldwide (UK), and SHARC Energy Systems (Canada) on areas including customer experience management, technology integration, digital marketing, and sustainability.